HANOVER, PA—French gaming company Asmodee acquired snack food company Snyder's-Lance Inc. in an overnight negotiation early Tuesday morning. The idea was reportedly conceived after CEO of Asmodee NA Christian Petersen nearly choked on a token from 7 Wonders that he had mistaken for a pretzel.
"It's just habit, you know?" says a meeting attendee who wished to remain anonymous. "When you're making game-altering decisions, you just grab whatever's closest."
Business analyst Bill Burningside thinks there was more thought put into the acquisition, especially since the board game market has the potential to get saturated. “Food is consistent income even if the board game industry takes a nosedive.”
Adding Synder's-Lance to the Asmodee Group opens up huge opportunities for the already-monstrous gaming company. Several employees have confirmed that coupons for free crackers and pretzels will be included with purchases over $35, and an Asmodee Snack Catalogue will be included in every game box.
“Imagine game night without snacks,” says analyst Alan Z. Alonzo. “Now imagine it with snacking made easy. That's what this is.”