TantrumHouse.com
  • Reviews
  • Podcast
  • Store
  • Request Review
  • About
  • "News"
  • Contact
  • TantrumCon
Picture

Rio Grande purposefully produces ugly cover to hide awesome gameplay

2/14/2017

Comments

 
Wutanfallhaus
BOARD GAME NEWS

​Volume 1 • Issue 5 ​
Picture
Picture
PLACITAS, NM—It's no surprise that board game company Rio Grande is in production for yet another title, Cultural Revolution, which is a Eurogame based on the economy of China from 1966 to 1976. But what is surprising is that they're taking a unique marketing approach this time around—they've selected art for the box that has absolutely nothing to do with the game itself.

Abraham Diaz, a faithful member of BoardGameGeek.com, thinks Rio Grande is strategically avoiding running out of the product. "Can you imagine the frenzy they'd create if people couldn't get their hands on this fantastic game?" says Diaz. "People would go into another blood rage!"

"They're definitely playing the long game," opines Josh Yule, one of the game previewers. "The gameplay is awesome, but you don't want it to be a flash in the pan. Word of mouth sells way more games over time than beautiful box art."

Another anonymous reviewer said they almost shipped the game back without playing. "It's so ugly, I almost threw up," says the reviewer. "But when I reached out to Rio Grande, they assured me that the choice of art was intentional. Turns out it's a blast to play! Just have to throw out the container first."

Copies of Cultural Revolution will be available in the U.S. starting April 1.


Board yet? (related articles)

Picture
Stonemaier Games likely to use convenient box size
Picture
CMON Changes name
Picture
Meeple Source manufactures edible game components, doesn't send replacements
Comments
    Picture

    Who We Are:

    Wutanfallhaus.com is your first source for hard-hitting, insider-privy, board game satirical news.
    Brought to you by Tantrum House.


      Enter your email address in order to subscribe to our Wutanfallhaus email list.
    Subscribe to Wutanfallhaus

    Categories

    All
    Board Game News
    Board Game Tips

    Archives

    July 2019
    March 2019
    May 2018
    April 2017
    March 2017
    February 2017
    January 2017


    Picture

    Picture

    RSS Feed

©2019 Tantrum House LLC. All Rights Reserved.
  • Reviews
  • Podcast
  • Store
  • Request Review
  • About
  • "News"
  • Contact
  • TantrumCon