Singapore—There’s big news today in board gaming as tabletop game company CoolMiniOrNot, who recently underwent a name change to CMON Limited, is changing their company name yet again. Their new moniker is WNA, or We’re Not Asmodee.
“It’s another big change,” said company CEO Chern Ann Ng, “But it’s one worth making. We want everyone to know who we are and what we stand for.”
The re-branding comes on the heels of several big acquisitions made by board game giant Asmodee Editions over the past few years. In 2014, Asmodee acquired two hugely popular game publishers: Days of Wonder and Fantasy Flight Games. And then in 2016 Asmodee acquired the English language rights to the Catan series of games and Canadian publisher F2Z Entertainment, which includes Z-Man Games and Plaid Hat Games under their umbrella.
“We really want WNA to stand out,” said David Doust, co-founder of the company. “In an industry that’s growing as quickly as board games, we want to make sure that people understand our unique contribution to tabletop gaming.”
“I was shocked when I heard the news,” says local gamer John Detrick. "I didn’t know they weren’t part of Asmodee. It's nice to know that at least a tiny part of the money I've spent is helping a totally different company.”